Since October, 2014, St. Louis Rams Captain, Chris Long, has been recruiting team leaders from across the NFL to serve as their teams’ Waterboys. More than ten players (from ten different teams) have already expressed interest in taking on the role, with new commitments regularly being made.
Each locker room will set and work to raise a fundraising goal, providing their own funds and engaging their fanbases in the cause, to bring clean water to those who struggle to find water every day. This is a unique chance for NFL players and their fans to take gridiron competition to a new level – where the true victors are the tens of thousands of people – many of them children – who will receive clean water.
Long says: “As athletes, we know that water is essential to life. As athletes, we also have a tremendous opportunity to use our platforms to make an immediate, surefire difference. With football as its foundation, The Waterboys Initiative will grow yearly to help change the lives of millions of people in desperate need.”
In mid-June, the Waterboys.org site will unveil the enhanced social media and engagement tools behind this “competition for a cause.”